Blogging
It might come as a surprise to you (or it might not) but bloggers
are making serious money online, there really is no longer a requirement
for affiliate marketers to have a fully fledged web site.
In fact a lot of our affiliates are simply creating a blog in
under 20 minutes, (yes it really does take that little time to
set up) then adding a pre-sell review of Body Re-Engineering or
my interview (see left menu for those) then just sending PPC traffic
directly to that blog.
Some affiliates are getting a 2.2% conversion, and these are
people with absolutely no name whatsoever, just marketing type
folks. People with an industry name adding my interview for example
to a blog , are getting over 4.5% consistently, with around a
37% success on the upsell.
Blog's are a quick, free and simple way to have your own web
site, nowadays Blog's have become so flexible, there's really
not much difference between a well set up Blog and a traditional
web site
Although there are literally dozens of blog providers now the
biggest and "best" is probably Blogger, mainly because
it's owned by Google and they seem to be giving it very high rankings
in the search engines.
You can get a blog setup in minutes and it's 100% free, here's
the link : www.blogger.com
Side note:
Blogger is ideal if you don't have your a web site or your own
domain name etc. If you do already have a web site, you should
check out Word Press. www.wordpress.com
. Word press has greater functionality and flexibility over blogspot
and is installed on your own domain, Blog spot however is ideal
if you don't have your own web site as they host the blog for
you.
Why Do I Need A Blog?
If you have your own web site it's not so important but owning
a Blog will allow you to implement some of the following techniques
available with the Body Re-Engineering program.
Reviews & Presell
With a Blog, you can write a review of Body Re-Engineering and "pre-sell"
your traffic before you send it to my sales page, this technique
alone will massively increase your profits over simply sending
traffic direct. See Reviews and Presell from the main menu.
Brandable E-books
With a Blog you can add all my free brandable e-books and give
them away to visitors. Think of all those viral copies of my free
e-books going around the internet with your Clickbank hoplink
in them. See Brandable e-books from the main menu.
Articles & Q&A Columns
With a Blog, you will be able to add my articles and Q&A/blog
articles which will create great fresh content for your blog,
all you need to do is add your Clickbank affiliate hoplink to
the end of the articles. See left menu for Q&A/Blog articles
you can use on your blog. See articles and Q&A's from the
main menu.
Some Tips For Setting Up Your
Blog
Don't try and be all things to all people.
What I mean by that is, don't promote dozens of programs, especially
ones which are very different. If you want to promote Body Re-Engineering then stick to muscle building and bodybuilding as your
Blog's main content. Use my articles , Q&A's and other muscle
building / bodybuilding related content.
A sure fire way to minimize your revenue from your blog is by
trying to promote more than one program on a single blog. You
will lose credibility instantly if people think your simply trying
to hawk any program you can.
If you want to maximise your revenue with your blog , then show
people you stand behind one or two products maximum, otherwise
your blog starts to look like a shopping mall site and people
will just leave instantly before they even read what you have
to say.
Nowadays surfers are becoming very savvy and will spot a sales
orientated site a mile off.
Know your audience , stick to one or two products and stick to
providing quality information to that niche audience.
Keep the Blog Clean / Easy To Read & Navigate
In other words, leave gawdy background colour's, huge animated
twirling images and so forth to the kids , your site should be
as simple and as clean as possible.
You want the blog to be very easy to read, people will simply
leave if you have chosen some god awful colour scheme and they
can't read what you have to say without a struggle.
Keep Your Blog Entries Short and Sweet
Blog's tend to work best when each entry is relatively short,
people have become used to visiting Blog's and getting quality
information in bite sized chunks, it's best to try and adhere
to this practice where possible.
Don't make it look like a sales site
You don't want to slam great big text messages saying "buy
this program now" all over your site.
It will achieve next to no sales. Surfers rarely go online trying
to find a muscle building program, they go online looking for
solutions and answers, you need to provide those answers and give
them a solution.
The solution to their problem is Body Re-Engineering, but you need
to tell them that in a subtle fashion, be too direct and you will
lose them.
For example, add one of my articles , then put a small piece
of text at the bottom of the article about how much you liked
the article and are impressed with my writing , then after that
put one of my e-book covers images at the end of the article with
something like " For More On What Will Brink Thinks About
Losing Fat & Getting Ripped Click Here"
Then just add your clickbank hoplink to that "click here".
In other words, don't cram it down their faces, give them good
content first and then include the link to Body Re-Engineering.
Perhaps even offer them one of my brandable ebooks at the end.
Introduce yourself and be visible
By this I mean, don't be some random faceless entity, your using
your blog to try and create revenue from the program and people
will want to know who you are, so include a little bit about yourself
on your blog.
People buy from people, it's important they feel your real and
have a genuine interest in the product your recommending on the
blog. Adding a photo can really cement the surfers trust that
your a real human being recommending a quality product.
Make a Personal Recommendation
Nothing creates sales like an honest personal recommendation of
a product. If your prepared to spend the time writing a personal
review of Body Re-Engineering you'll find your sales go through
the roof.
Check out the reviews section for ideas, adding a review to your
blog is a sure fire way to increase sales. Be honest, feel free
to include all the products strengths but if you feel it has a
weakness, let them know, be honest, people will feel your honest
and trust your recommendation and buy even if there may be a weakness
in some area.
The fact that your being honest and still recommending it will
be your strongest selling point.
Keep it relaxed and even Funny If You Can
Don't try and be to formal on a blog, people are expecting a loose
relaxed style. Keep it informal, talk on the blog as if your talking
to somebody across the room from yourself, keep it relaxed, and
if you can be humorous even better, you want to keep the surfer
trusting you and feeling he/she knows you.
Writing like a robot won't achieve that, so hang loose , be friendly
and use it as as personal diary open to the world.
The worst sin, dullness, don't be boring, it's a sure fire way
to send potential customers scurrying for the back button.
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